7+ years, multidisciplinary by design, not by accident. My background runs across brand, product, marketing, and performance — and that combination is the point. Brand work taught me systems. Product work taught me structure. Performance work taught me humility: the numbers don't care how beautiful the layout is.
I've worked directly with founders — turning ideas that lived in their heads into products and brands that explain themselves. I've worked inside marketing and UA teams, where design decisions are measured in CTR, CPA, and conversion within days of shipping. I've worked with developers — handing off properly, or building the thing myself when that was faster. And I've led designers: setting direction, building the systems and standards that let other people ship consistent work without me approving every pixel.
That last part is what leadership means to me in practice: not being the best pair of hands in the room, but making the room produce better work. Direction, systems, feedback tied to the business goal — and the judgment to know when good enough ships today beats perfect next week.
I build with AI-assisted production pipelines where they compound output — generation, variations, routine retouching — which is how a 48-hour concept-to-delivery turnaround stays realistic. The efficiency is artificial. The judgment isn't.
What I believe about design: design should clarify, not decorate. Every project starts with the same question: what business problem are we solving? If a design decision can't answer that, it doesn't ship.
Translating vision into products and brands that no longer need the founder in the room — see Social Organizer and Creative Agency.
Creative built for testing pipelines, iterated on performance data in daily collaboration with media buyers — see Ruby Labs.
Clean handoff or hands-on build — from design system to live, working product, whichever ships faster.
Direction, review, and reusable systems that keep output coherent when more than one person is producing.