I concept, generate, edit, and ship performance video and static creatives for paid social — AI-assisted, motion-designed, captioned for the feed, and built for hook testing, CTA clarity, and fast iteration.
For paid social teams, I can take a brief, turn it into angles, produce AI-assisted visuals and video, edit for platform behavior, and ship clean variants ready for testing.
Develops first-frame concepts, story angles, curiosity gaps, UGC-style setups, and CTA direction before production starts.
Generates characters, scenes, avatars, key art, and app-style visuals, then turns raw AI output into polished ad creative.
Edits pacing, captions, sound-off readability, motion, CTA, safe zones, and export formats for Meta/TikTok placements.
Builds multiple hooks, edits, formats, thumbnails, and creative directions from one concept so teams can test faster.
A selection of Facebook & TikTok performance video ads — concepted, AI-generated, and finished in After Effects with captions, sound design, and CTA.
Selected work focuses on hook clarity, first-frame impact, pacing, subtitles, CTA logic, and variant potential — not just visual finish.

Dark fantasy fiction app
Performance signal: top 10% in the fiction-app test pool; reused as a reference structure for 10+ follow-up variants. Hook logic: absurd contrast + fantasy curiosity. Role: concept, AI scenes, pacing, captions, CTA.

Romance fiction app

Romance fiction app

Romance fiction app

Career / self-help app

Romance fiction app

Relationship coaching app

AI education app · Masterly

Career app · JobAssist

Career app · JobAssist

Relationship / dating app
NDA-safe portfolio: selected examples show creative direction, hook logic, production quality, format discipline and variant thinking without exposing restricted client performance data.
Performance note: selected creatives include top-performing and reusable ad structures. "His Hellhound Is Named Biscuit" ranked in the top 10% of the fiction-app test pool and was reused as a reference structure for 10+ follow-up variants.
Short breakdowns of the hook, production role, and testing logic behind selected paid social creatives.
Performance signal: top 10% in the fiction-app test pool; reused as a reference structure for 10+ follow-up variants.
Hook: absurd contrast + fantasy curiosity.
Role: concept, AI scenes, motion pacing, captions, CTA.
Why it worked: the first-frame contradiction created immediate curiosity and made the ad feel like a story teaser, not a product pitch.
Hook: direct pain-point framing for introverted job seekers.
Role: hook structure, AI visual direction, edit, subtitles, CTA.
Why it works: it leads with a specific emotional truth before introducing the app category.
Hook: product mechanic turned into a native reminder.
Role: UI-led concept, motion edit, CTA, placement-safe export.
Why it works: it feels closer to a product moment than a generic ad, which makes it useful for win-back and daily bonus flows.
A creative test for Kivana (bamboo underwear, DTC brand): self-filmed, unscripted footage turned into a polished testimonial ad with synced captions and a branded comparison overlay — built to feel like an organic recommendation, not a produced ad.
01 — Raw Footage
02 — Finished Ad Natural delivery, real environment, no script — the same rough material a genuine customer would film on their phone.
Paced for retention, captioned to match natural speech, with a comparison graphic built to match the brand's own visual language.
A finished ad that reads as a real testimonial first and an ad second — built for trust, not just polish.
UGC-style testimonial ads generated with AI actors — written, directed, and paced to feel native to the feed.

Casino / slots app win-back

Fiction app testimonial

Fiction app testimonial

Fiction app testimonial

Fiction app testimonial

AI education app · Masterly
Two different generation styles, same production quality: hand-styled illustrated character animation for a stylized fantasy feel, and photoreal AI humans built to pass as real footage.

Painterly, semi-illustrated characters and scenes — built for fantasy and paranormal fiction, where a stylized world sells the story better than a real face.

AI-generated people, expressions, and environments tuned to be indistinguishable from real footage — for hooks that need to feel native and unstaged.
App-UI-driven creative built around real product moments.
A daily-bonus reminder ad built directly around the app's own spin mechanic — UI-first creative made to feel like a notification, not an ad.
A focused product/UI example showing how app mechanics can be turned into native-feeling paid social creative — useful for reminders, win-back flows, feature demos and conversion-focused app ads.
Every ad is re-cut and reframed for 9:16, 1:1, and 16:9 — with each platform's safe zones respected, so captions, logos, and CTAs never get clipped by UI overlays.
9:16 · Reels
1:1 · Feed
9:16 · StoriesThese are the actual safe-zone templates I edit against — every caption and CTA is placed inside the guaranteed-visible area for that specific placement, before a single render goes out. This is production discipline hiring managers care about: every asset is built for placement, not just exported in another size.
One campaign, four exports
1:1
4:5
9:16
16:9Same "Hellhound" ad from the reel above, delivered as four separate exports from one edit — square, portrait, vertical, and landscape — each reframed, not just stretched.
A direct-to-camera AI avatar builds trust fast — it reads as a testimonial, not a pitch. That's why it converts hardest for product demos, app installs, and anything with a clear feature to show.
A glimpse of a gripping scene outperforms a straight pitch every time. Animated or live-action chapter teasers hook curiosity — and curiosity about how the story ends is exactly what gets someone to open the app.
AI-generated key art assembled into ready-to-run static ad templates for Meta.

Fiction app key art

Casino / slots app

Casino / slots app

Casino / slots app

Casino / slots app

Puzzle game app

Puzzle game app

Puzzle game app

Privacy / image-check app

Relationship quiz app

Relationship quiz app

Relationship quiz app

AI education app · Masterly

AI education app · Masterly

Casino app · social proof format
From raw generation to finished ad
01 — AI Generation
03 — Finished Edit Production stack used across AI-assisted paid social workflows — from concepting and generation to editing, captioning, export and versioning.
Strongest match: mobile apps, subscription products, fiction/reading apps, AI education, career apps, relationship products, casual games, puzzle, and performance-heavy social teams.
Available for remote performance creative roles, AI-assisted ad production, and paid social creative systems for mobile apps.